Location: Perth, Australia
Area: 255 m2
Project Year: 2016
Photo: Kristoffer Paulsen
The retail world has changed dramatically. In addition to fast fashion, people are interested in the experience. Store Dilettante, established in Perth and created by Australian Ohlo Studio, provides a unique physical experience — minimalistic, textural and experimental.
Dilettante has a strong identity. Clothes from high-end labels arguably operate more as art objects than as regular garments. They offer the wearer a unique experience; quality, textures, innovative fabrics and cuts, and, at times, conceptual considerations that you rarely find in more generic ranges.
— explains Jen Lowe, director Ohlo Studio.
Despite of all experimental and unordinary experience, interior allows the product to take a center stage, while maintaining the texture and noticeable details.
Four basic things define the design direction — the incredible textures and experimental design in clothing; customer willingness to experiment with form and materials; an existing sculpture “Medium” by artist Clare Peake (light and soft mountains, made from recycled paper); and a close working relationship of Ohlo with the artist Georgia Kaw and her enthusiasm molded foam and heavy and rigid concrete objects. Together they were interested in the physical and metaphysical properties attached to forms and colors — what makes an object culturally and physically recognisable? How can this be manipulated?