Location: Paris, France
Project Year: 2016
Area: 70 m2
Photo: Alexandra Mocanu
French studios Java Architecture and Atelier Brunoir preferred “sobriety and order” in creating this jewelry store design for a Parisian client who has no restrictions in getting enough gold and pink. The studios were commissioned to develop a new interior for Nuun, a jewelry brand designed by Nura Al Faisal.
The first Nuun Jewels store, located opposite the hotel Bristol Faubourg Saint – Honoré, is designed as a jewel. Precious, without boasting, the store is the link between the two cultures. Between Riyad, where the brand has its roots, and the heart of Paris, where delicate jewelry is displayed.
The client asked for a luxurious, golden and pink color palette for a store of 70 square meters.
When we got out of our first client meeting for the design of the new Nuun jewelry shop in Paris, we felt a bit disoriented by the client brief, which could be summarized as: I want more gold, I love pink.
— said one of Java Architecture’s founders Florian Levy.
Atelier Brunoir and Java Architecture have focused their attention on a one long wall. Despite the fact that it is white, it looks spotty pink, because of the light reflected from the arched pink panels that are located in front of it.
Offset panels contain cabinets for jewelry, inherited from the previous store owner.
Another colored wall is in the back of the store, in a small corner called a boudoir, has the ombre effect with a gradient range from pink to white. All other walls in the store are white. They are complemented by parquet floors, while the client’s desire for gold is satisfied by the brass hardware and parts scattered throughout the store.
In this feminine atmosphere, precious stones unfold through the thin white arches that support the windows. In the back of the store there is a more introvert area, which allows to present the most valuable products.