During the Milan Design Week in 2017, the Italian brand Mingardo introduced 10 new products created by 7 designers. Under the name “ICONIC HANDICRAFT” a new collection was presented and organized by the new art director of the brand and the talented young designer Federica Biasi. Federica recognized the great potential in Mingardo products and offered strong synergy in the existing collection.
The new collection is aimed at emphasizing the sign and iconography of products, combining matter and craftsmanship. Each product is unique: work of art in which artisans and artists occupy equal positions and find a common language in virtuous objects that glorify Italian history, becoming famous for its precious craft and the superiority of its design.
Mingardo wanted this presentation to emphasize the relationship between design and architecture, which always characterized the company’s work. Starting with the first collaboration with Carlo Scarpa until today, a constant dialogue with great teachers and designers helped to enrich the language of the company and its methods.
Federica Biasi closely worked with designers to create a product that can convey the style of “Mingardo”, and at the same time express the style of each designer. In each product, she tried to fill the laconic and distinctive style. Cooperation, know-how, opportunities and dialogue between the company and designers helped create unique products that make Federica very proud of the work they are doing with Daniele Mingardo.
The collection of the year 2017 consists of the Elettra vase, the mirrors Ilario and Mirrò by Federica Biasi, the Lume candle holder by Cara\Davide, the Be-lieve console by Lorenza Bozzoli, the Brugola armchair by Martinelli Venezia, the Sara Ferrari‘s shelf Tableau , the stool Stam by li-do, the bench Twine by Alessandro Stabile and the table Tartan from Simone Bonanni.