SP01's outdoor collection by Tom Fereday Sundeno_01

New Australian brand SP01 released a collection designed by Tom Fereday. SP01 Outdoor collection — is an elegant series of chairs and tables. It was developed and tested in Italy’s best manufacturers, the range was designed and tested to withstand the toughest of environment – the Australian outdoors.

The brand has taken extraordinary measures to ensure the highest quality product. Proximity to the sea all year round provides challenges for the furniture. As an Australian brand, guys wanted to include a local designer in the range early in the launch.

We spent a lot of time making sure that the production process has exceeded the international standard.

explained Matt Lorrain, SP01’s Head of Product development and Design.

For example, for this collection 1500 hours salt spray was conducted. To put this in context, the developers give a comparison: 800 hours stands for the standard test panels for automotive vehicles of many brands.

Since the very first launch in March 2016, SP01 made a relaunch internationally and has been picked up by a US distributor Modern Principle, with a new showroom in New York.

SP01 is available at Space Furniture in Australia, Singapore and Malaysia.

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